never did read, but so far as I’m concerned, I 
always have felt that the question that he asked 
which is I think his main contribution, is embedded 
in every idea that formed a book for me—whether I 
was writing about media in Amusing Ourselves to  
Death  or writing about language in Crazy Talk , 
Stupid Talk , or writing about education in Teaching  
As A Subversive Activity —that the question that 
McLuhan posed is at the heart of it. And the 
question is something like: “Does the form of any 
medium of communication affect our social 
relations, our political ideas, or psychic habits, and 
of course, as he always emphasized, our 
sensorium?” So that once you have a question like